BENWIS Secures Sanrio Licensing, Ushering in a New Chapter of IP Co-branding

BENWIS has recently obtained an official licensing authorization from Sanrio, marking the launch of a strategic collaboration covering digital lifestyle products.

Drawing on BENWIS’s solid expertise in product design, R&D and manufacturing, paired with Sanrio’s iconic IP culture, the two parties will jointly develop digital accessories that integrate originality, aesthetic appeal and practical functionality, delivering a richer tech lifestyle experience to consumers worldwide.

Moving forward, BENWIS will stay true to its brand philosophy of “Craftsmanship in Manufacturing” and keep accompanying consumers toward a better life.

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