BENWIS brand plan: Champion’s Choice
Defining New Heights in the 3C Digital Accessories Industry with Championship Standards
In the continuously evolving consumer electronics accessories industry, BENWIS stands out with its brand philosophy centered around “Green initiatives, environmental protection, and promoting health.” The company has launched the “Champion’s Choice” brand program, deeply collaborating with top athletes from the sports world to provide professional-level product experiences for users seeking excellence.
Recently, BENWIS has entered into strategic partnerships with four world-class champions—Ma Yuhán (Speed Skating Youth World Cup Champion), Tao Luo (Aerobic Gymnastics World Cup Champion), Wang Bing (International Martial Arts Champion), and Wei Mengyue (Taekwondo World Champion)—to jointly showcase the perfect fusion of professionalism and innovative technology.
Endorsements from Champions, Quality Assured
The four champion athletes involved in this collaboration represent the highest level of Chinese sports in their respective fields. Their stringent requirements for equipment align perfectly with BENWIS’s unwavering commitment to product quality. As Taekwondo World Champion Wei Mengyue puts it: “Choosing BENWIS means choosing professionalism and reliability.”
This collaboration between BENWIS and the champions is not just a commercial endorsement but also a deep resonance of brand values. Speed Skating Champion Ma Yuhán once remarked: “BENWIS’s attention to product details mirrors our pursuit of perfection in every technical movement during training.” This spiritual alignment elevates the partnership beyond traditional commercial boundaries.
BENWIS Strengthens Collaborations, Creating Value Together
On the path to excellence, the choices made by world champions are never coincidental. BENWIS’s partnership with these four world-class athletes is rooted in a shared belief in professionalism and a profound alignment in their pursuit of quality.
Taekwondo World Champion Wei Mengyue exemplifies BENWIS’s relentless pursuit of protective performance through her emphasis on professional safety measures in competitions. She highlights that trustworthy protection stems from meticulous attention to detail, which is precisely what BENWIS promises in its products.
Aerobic Gymnastics World Champion Tao Luo’s dedication to precision in movements underscores BENWIS’s strict requirements for craftsmanship accuracy. In his view, excellence is not accidental but results from repeatedly refining each detail, aligning perfectly with the brand’s product philosophy.
Speed Skating Champion Ma Yuhán’s pursuit of ultimate speed and stability on ice resonates with BENWIS’s commitment to product reliability. She believes that true professionalism lies in mastering every detail, embodying BENWIS’s product philosophy.
International Wushu Champion Wang Bing, blending tradition with innovation, witnesses BENWIS’s brand wisdom in merging traditional craftsmanship with modern technology. She states that genuine quality endures the test of time, mirroring BENWIS’s insistence on product durability.
Planning for the Future, Deepening Professionalism
The endorsements from these four world champions signify not only recognition of product quality but also high approval of the BENWIS brand values. This deep collaboration based on shared values showcases the brand’s pursuit of excellence in the professional field, providing consumers with the most compelling quality assurance. Choosing BENWIS means choosing to walk alongside world champions, embracing a lifestyle characterized by professionalism, reliability, and excellence.
Through the “Champion’s Choice” program, BENWIS has further clarified its development direction—creating consumer electronics accessories with professional standards to offer reliable product support to various users. In the future, BENWIS will continue to deepen its expertise in professional equipment, disseminating brand values through diversified collaborations. The company looks forward to creating a brilliant future together with more users who aspire to achieve excellence.